|Nameplate, designed by Charles Ricketts, for Black and white, 6 February 1891
The pen drawing, 90x232 mm was signed, lower left 'DEL C RICKETTS'. In advertisements (11 July and 7 November 1891) Charles Ricketts and Charles Shannon were mentioned among the artists 'who have aided "Black & White" with brush, pen and pencil', which was true, as they had published a number of drawings in several issues.
For the advertisement leaves another illustration was in use from the beginning:
|Nameplate for the advertisements in Black and white, 6 February 1891
This was not signed, and much more academic in style. After six months another masthead made its appearance on the opening page:
In 1900 yet another masthead was in use:
The later mastheads have a more restraint, businesslike character, while the first one, which was meant to disseminate the involvement with art work, was done in Ricketts's early drawing style, with crowded images and complex symbolism, filled to the brim with detail, figures and objects, while the lettering was placed a little too loosely, the individual letters sometimes being obscured by other parts of the drawing. The title Black and White did not stand out clearly, and obviously, the sales department did not approve.