However, Henry & Co were adamant to succeed, and had many other projects going on. One of them was a magazine called The Children of the Hour, subtitled A Paper for the Few. A prospectus was issued on 15 December 1896, and two copies have survived in the John Johnson Collection at the Bodleian Library.
|The Pall Mall Gazette, 11 December 1896|
The magazine never reached an audience; there were, perhaps, too few people who wanted it.
The list of contributors is long and represents almost everyone from the 1890s - except, of course, Oscar Wilde, and Aubrey Beardsley. The others were said to become contributors, such as Max Beerbohm, Charles Condor, Ernest Dowson, John Gray, Herbert Horne, Selwyn Image, Lionel Johnson, Richard Le Gallienne, Maurice Maeterlinck, G.B. Shaw - even Thomas Hardy had promised to write something for the new magazine.
The list also includes Charles Ricketts and Gleeson White - the name of the art editor of The Pageant, Charles Shannon, doesn't figure in the prospectus.
The Pall Mall Gazette published an interview with the editor who assured that the subscription wouldn't be cheap, and the magazine would 'revive the art of the light essay'.
In the Daily News (14 December 1896), the editor remained vague about the date of publication of the new paper, there might be two or three issues a week. Apparently, the first issue never appeared, although advertisements quoted from the Globe: 'It is extremely small, it is written with the utmost care, and it is less concerned with affairs than with culture'. Sounds like a spoof.
The British Library also owns a copy of the prospectus.
In April 1897 advertisements still announced a first issue, stating that a 'Preliminary Number' would be sent on request (The Pall Mall Gazette, 3 April 1897). The real magazine never materialised.