Last week, I wrote about John Lane's advertisement in The International Studio. Of course, that magazine was not his only publicity channel. Steven Halliwell sent me scans of two other publications in which The Vale Shakespeare is mentioned.
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| John Lane's Bodley Head Bulletin, February 1900 [scan by Steven Halliwell] |
John Lane's Bodley Head Bulletin for February 1900 is a eight-page leaflet (26 x 19,5 cm), published in New York. It contains two paragraphs on 'The Vale Press' and 'A New Edition of Shakespeare'. They urge readers to subscribe to the 36-volume set as soon as possible. The brochure then goes on to discuss a Bodley Head publication containing poems by Stephen Phillips, who was a popular poet and playwright at the time.
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| John Lane's Bodley Head Bulletin, February 1900 [scan by Steven Halliwell] |
Another relevant leaflet was dated 15 March 1900, also published in New York: Spring Announcements. This four-page list (24 x 15 cm) briefly mentions The Vale Shakespeare.
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| John Lane's Spring Announcements, 15 March 1900 [scan provided by Steven Halliwell] |
The list serves as an order form.
These two publications were not typeset in Vale type and printed in London by the Ballantyne Press, but were produced in New York. There will have been other publications in which John Lane attempted to promote sales of The Vale Shakespeare.
[Thanks are due to Steven Halliwell for drawing attention to these leaflets and kindly providing scans.]
